Company Alaska Airlines

The Team

Guided by our purpose, core values, and leadership principles, we are creating an airline people love. Our corporate teams set the strategies and operational plans to ensure the success of our company. Whether we use our expertise in accounting, human resources, finance, planning, legal, spaneting, or any of our operational divisions, our shared passion for travel and our guests is what motivates us to achieve excellence each day. If you share our passion for creating an airline people love, we want to hear from you.

Role Summary

The Senior Social Media Manager is the enterprise-level subject matter expert and process owner for organic social media strategy. As an advanced individual contributor, this role defines the long-term social media vision and operating model, setting the standard for how social drives brand relevance, cultural impact, and business outcomes. Operating with significant autonomy, this role leads highly complex work that spans brands, spanets, and cross-functional teams. The ideal candidate is curious, collaborative, strategic, and ahead of industry and cultural trends that impact our strategy.

The Senior Social Media Manager shapes long-term platform strategy, governs creative and editorial standards, and influences senior leaders across Marketing, Brand, PR, Media, and Commercial teams to ensure social media operates as a business and brand growth lever

Key Duties

• Defines and owns the 12month+ organic social media strategy, including platform priorities, audience approach, creative frameworks, and success metrics, ensuring alignment with brand, campaign, and business goals.

• Leads cross functional initiatives that integrate social media into broader brand, campaign, PR, influencer, and paid media strategies, influencing decisions one to three levels up.

• Serves as the process owner for organic social media, establishing scalable standards for strategy development, content planning, publishing, optimization, and reporting across teams and brands.

• Exercises considerable latitude and judgment to solve highly complex and ambiguous challenges, including balancing brand expression, cultural relevance, and performance outcomes across multiple stakeholders.

• Sets the creative and editorial bar for social media, ensuring content is culturally fluent, platform native, and optimized

• Identifies and activates high impact cultural moments, trends, and emerging platform opportunities, developing frameworks that allow teams to operate at the speed of culture without sacrificing brand integrity.

• Develops measurement frameworks and narratives that translate social performance into clear business insights, informing senior leadership decision making.

• Leads and influences agency and external partners on strategy, creative direction, and execution, ensuring work meets enterprise standards and long-term objectives.

Job-Specific Experience, Education & Skills

Required

• 7 years of experience leading social media strategy, content, and platform optimization for major brands, either in-house or at an agency, with demonstrated ownership beyond day-to-day execution.

• Bachelor’s degree in spaneting, communications, business, or a related discipline, or an additional two years of relevant experience in lieu of this degree.

• Proven experience defining long-term social media strategy and operating models, not just managing calendars or publishing content.

• Deep expertise across major social platforms, formats, and behaviors, with strong cultural fluency and creative judgment.

• Demonstrated ability to influence senior stakeholders and cross functional partners without direct authority.

• Strong analytical and storytelling skills, with the ability to translate performance data into actionable insights and strategic recommendations.

• Exceptional communication skills (written, verbal, and presentation), including experience presenting strategy and results to senior leadership.

• High school degree or equivalent.

• Minimum age of 18.

• Must be authorized to work in the U.S.

Preferred

• Experience operating social media at enterprise scale across multiple brands, spanets, or audiences.

• Experience partnering closely with PR, influencer, and paid media teams to deliver integrated social strategies.

• Background in travel, lifestyle, consumer brands, or culturally driven industries.

Job-Specific Leadership Expectations

• Embody our values to own safety, do the right thing, be caring and kind, and deliver performance.

• Create inclusive, thoughtful, and culturally aware social strategies that reflect and respect diverse audiences.

• Lead through influence by setting clear direction, building trust, and raising the bar for social excellence across the organization.

Salary Range

$120,400 - $180,600 / year

Total Target Compensation Range (incl. bonus & equity)

$132,440 - $198,660

Salary Details

Pay will be based on multiple factors, including and not limited to location, relevant experience/level and skillset while balancing internal equity relative to other Alaska/Hawaiian/Horizon employees. Alaska/Hawaiian/Horizon is committed to fair, unbiased compensation along with competitive benefits in all locations in which we operate.

Note: We don’t typically hire at the top of the range.

Total Rewards

Alaska Airlines, Hawaiian Airlines and Horizon Air pay and benefits can vary by company, location, number of regularly scheduled hours worked, length of employment, and employment status.

• Free stand-by travel privileges on Alaska Airlines, Hawaiian Airlines & Horizon Air

• Comprehensive well-being programs including medical, dental and vision benefits

• Generous 401k match program

• Quarterly and annual bonus plans

• Generous holiday and paid time off

For more information about Alaska/Hawaiian/Horizon Total Rewards please visit our career site and view benefits.

Regulatory Information

Equal Employment Opportunity Policy Statement

It is the policy of Alaska Airlines, Hawaiian Airlines and Horizon Air to comply with all applicable federal, state and local laws governing nondiscrimination in employment and to ensure equal opportunity in all terms, conditions, and benefits of employment or potential employment.

We also prohibit discrimination and harassment against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, veteran status, genetic information and other legally protected categories.

We have established an EEO Compliance Program under Section 503 of the Rehabilitation Act of 1973 (“Section 503”) and the Vietnam Era Veteran’s Readjustment Assistance Act of 1974 (“VEVRAA”). All applicants and employees are treated without regard to their race, color, religion, sex, national origin, disability or protected veteran status. In addition, we have established an audit and reporting system to allow for effective measurement of its equal employment opportunity activities.

To implement this policy, we will:

(1) Recruit, hire, train and promote qualified persons in all job titles, without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information and any other legally protected categories;

(2) Ensure that employment decisions are based only on valid job requirements; and

(3) Ensure that all personnel actions and employment activities such as compensation, benefits, promotions, layoffs, return from layoff, Alaska Airlines, Hawaiian Airlines and Horizon Air sponsored programs, and tuition assistance will be administered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information and other legally protected categories.

Employees and applicants for employment will not be subjected to harassment, intimidation, threats, coercion or discrimination because they have engaged or may engage in (1) filing a complaint, (2) opposing any act or practice made unlawful by, or exercising any other right protected by, any Federal, State or local law requiring equal opportunity, including Section 503 and the equal opportunity provisions of VEVRAA, or (3) assisting or participating in any investigation, compliance evaluation, hearing, or any other activity related to the administration of any Federal, State or local law requiring equal opportunity, including Section 503 and the equal opportunity provisions of VEVRAA.

Government Contractor & Department of Transportation (DOT) Regulations

Alaska Airlines, Hawaiian Airlines & Horizon Air are regulated by the Department of Transportation (DOT – regulations, 49 CFR part 40) and all applicants are advised that post-offer and/or pre-employment drug testing will be conducted to determine the presence of marijuana, cocaine, opioids, phencyclidine (PCP) and amphetamines or a metabolite of these drugs prior to any offer or employment or transfer into a safety-sensitive position. Failure to submit to testing or positive indications of drug use will render the applicant ineligible for employment with Alaska Airlines/Hawaiian Airlines/Horizon Air and any employment offer will be withdrawn.

Apply by 7:00 PM Pacific Time on

4/10/2026

FLSA Status Exempt
Employment Type Full-Time
Regular/Temporary Regular
Location Seattle - Corporate HQ
L: LI-B
Job Locations USA-WA-SeaTac
Requisition ID 2026-18482
Category Corporate & Operations